The short answer is, yes. Google has an artificial brain and it prefers cat videos over almost anything. Clearly there is something going on here, and eTrade is taking it to the bank. Talking baby is giving way to singing cat. It’s time to admit it cat haters, you’re in the minority. If you need to cat up your brand, call us. We have a cat that can juggle on one foot and recite lines from your favorite movie. Yep, that one.
This link starts out slow, but goes on to reveal some interesting insights for brands and marketers. Namely, the concepts behind social sharing and how it is intrinsically tied to the emotion centers in the brain. Even more fascinating, it touches on the concept of “energy exchange”. The main idea: when you feel good after seeing something online, your brain releases endorphins. Those endorphins inspire the desire to share that content online with your specific social circles. A smart read for brands that want to relate and not just reiterate.
The “Mobile Futures” initiative pairs brand executives with a venture-development firm in an attempt to ignite a more entrepreneurial attitude when it comes to brand building and humor. Oreo and Nabisco are just a few of the companies who think a little good humor goes a long way towards building a brand.
Cut to the funny stuff.
1. Spend some money, make some friends.
People are ready to join the fun. They’ll be crawling out of the woodwork and ready to spend. What are you going to do about it? It’s not too late. Think how spring 2014 consumers and your brand could really hit it off.
2. Get happy.
This winter, we barely made it out alive. People we know or love may be frozen in a snow bank. Dial up the office mood, add some color, cook some brats and drink some beers. Watch the bummer melt away, together.
3. Quit staring.
Not just at the pretty people as they take layering down to a new level. Quit admiring brands that are doing stuff. You need to do stuff, too. You can be as hot as they are. You just need a new brand tank top.
4. Compliment someone.
Tell somebody how awesome they really are. Or lie. But seriously, it has been a while. Defrost your soul and let a little emotion go. Tell that comrade in arms or client how much you love them.
5. Think Spring.
Spring has been a time of renewal for, well, the last millennium, so you may want to make a move. Your brand lawn ain’t gonna rake itself. Tidy up your summer 2014 game plan. Add a new twist.
It’s true that brands take on a life of their own. Case in point, Barbie. She is associated with everything from our desires for perfection, to the American dream gone horribly wrong. But when Barbie put on a patch touting her Girl Scouts of America membership, parent advocacy groups freaked. It proves one unassailable fact: the biggest brands stand for something that is usually linked to a person’s unique emotions and perceptions of the world. Think about that when you look at your own brand. What’s the “Barbie factor”? If it doesn’t have one, or it’s a mishmash of confusing attributes, it’s time to shake things up.
But back to Barbie, weirdest fact, considering this Girl Scout hullabaloo, is the fact that this girl is focused and career-minded. She has pursued over 150 different careers! I guess a girl has to mix things up every once in a while. Heck, every brand does.