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Why Responsive Design is a new must-have for companies

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The reason is simple: It’s good for business when your website looks good on any device.
More and more customers expect it, and it’s a chance to differentiate yourself from the competition. It says you understand them and their needs and it tells the people you work with that your marketing department knows what it’s doing. For those who don’t know, Responsive Design is a web technology that automatically sizes web page content and graphics to perfectly fit any browser window size, mobile device, tablet, etc. In the last two years it has gone from a “nice to have” to a “have to have”. If you’re designing a new website or any online user experience, keep that in mind and check out this interesting exploration into scalable logos using responsive design technology.

Responsive Design websites Spyglass created:
Made Here Minnesota

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Spyglass preps for Burning Man 2014: RVs are ready, Orange Yeti is in production

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For the uninitiated, Burning Man is an annual event that takes place the week leading up to and including Labor Day, in Nevada’s Black Rock Desert. The event is about art, self-expression, and self-reliance (with shhhhh: a hint of imaginative commercialism as well). Spyglass will be there with, among other things, a large orange yeti and two RVs named Miss Jocelyn and Miss Jenna. We’ll be exploring the expression of a brand in all its forms, and we can’t wait to see how other entrepreneurs are pushing the envelope. See what some other brilliant minds have in store for the event. At Burning Man, people don’t just dream up giant cool stuff, they go out and do it–and do it well. Subscibe to our blog to follow our journey.

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Your 30-sec. social media primer on improving engagement

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A quick take on what to consider as your company jumps into the social media fray. Short and to the point.

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Does your brand sound tasty enough?

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Researchers found that sentences containing words that invoke taste-activated areas known to be associated with emotional processing, also spark increased brain activity. Learn more about the conceptual effect of metaphors. Yum. We think.

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