Here’s a short Burning Man parable about the dehydration knockout punch and how a friendly sip of agua on the playa and can build a bond forever.
Excellent write up from The Atlantic about where gift culture and capitalism dovetail into the grand scheme of things. How do brands build relationships rather than simply push consumption? Plenty of brands trying to be real, have failed. What did they miss? It’s just one of the wonders Spyglass is hoping to gain insight into at Burning Man. What relationships matter here? What brand vibes prosper? We’ll keep you posted. In the meantime, this article is well worth the read. Nugget city.
Get a sneak peek behind the scenes and see the elusive Spyglass creature of mythic proportions—and how we plan to bring him to Burning Man. Accept it: Yetis are real, but better yet, Burning Man is right around the corner (Aug. 25) and you ain’t seen nothin’ Yeti!!
See some photos of the Yeti
Learn more about Burning Man
For any brand, advertising via email and other digital channels is a must. You’re probably already doing it, so you know it can be one of the most inexpensive and customer-preferred ways to engage. It’s targeted, timely and works on mobile—so you can connect anytime and your audience can view content at their own convenience. Unfortunately, a lot of businesses are taking a shot in the dark. Here are five ways to sound like you know what you’re talking about when it comes to branded emails and to shed some serious moonlight on best practices.