You say you’re not a Katy Perry fan? Well, imagine that. Lucky for you, you’ve got an alternative this Super Bowl. This year YouTube will be adding its own halftime show to your bulging buffet of visual content. They guarantee it will be brimming with original content including fake ads, music and a general array of viral mayhem. The potential to capture even a slice of the Super Bowl eye pie is enormous, not to mention an excellent opportunity to boost the profile of YouTube’s own cast of kooks. Think about it: YouTube makes billions of dollars on people re-watching actual Super Bowl ad content and they have their own original Super Bowl half time content.It’s like eating your cash cake and having it too.
Feels like a flashback, man. Back in 1970 when Crosby, Stills, Nash & Young released Déjà vu with the track “Almost Cut My Hair”, they were talking about savoring the good mojo of the 1960s. It was the peoples’ movement. Promoting the idea that being yourself and not being ashamed about it was where it was at. Letting your long hair, or as CSNY called it, your “freak flag”, fly. Now here we are in 2015, and the rapidly emerging mantra for brands is one the sixties counterculture embraced: people power and individualism. For companies, this means being human, being yourself and keeping it real. Welcome to 2015, the Woodstock year of brand building. Where brands succeed with a healthy mix of transparency, warts-and-all honesty and acting the way real people act. Giving customers the freedom to interact with your brand in ways they prefer. Looks like it’s time to forget about keeping up with the Dow Joneses. Time to embrace what makes your brand unique. And most importantly, being creative about how you express what makes you different. We’re down with that. Peace, love … and happy brand new year.
See other predictions for 2015
As you launch into 2015, here are a few reminders on what to consider when crafting your digital missives to co-workers and clients. Action required is the mantra. So how do you make sure everyone gets the point?
You’re seeing many of these trends already from good developers and marketers, but it’s nice to see exactly which ideas are gaining maximum traction. Take a quick walk through this article to see what you can expect to see more of online in 2015.