We know – you’re busy. But we also know this. You need creative stimuli to keep the clever cerebral cleaver of yours slicing and dicing. A great way to do this while your stepping away from your next big initiative is a game called Cards Against Humanity. If you’ve never played before, you owe it to yourself to check it out. If you have, you now have an on-the-go creative thinking accelerator in your pocket.
Top of the morning to you, or afternoon as the case may be. St. Patrick’s Day is right around the corner. It’s like the New Year’s Eve of spring, only with more daylight, warmer weather and great oceans of green beer and Jameson, which makes NOW, right now, the perfect time to talk about perfecting the art of making your own luck.
See a profound, yet pithy primer on making your own luck. There’s no doubt, every one of these principles applies to branding and marketing as well.
And Happy St. Patrick’s Day … May your pockets be heavy, your hearts be light and may good fortune surround you morning, noon and night.
“I married an Irishman on St. Patrick’s Day.”
3M hits SXSW with a cool new campaign to raise brand awareness. If you aren’t familiar, South by Southwest (SXSW) is a set of film, interactive, music festivals and conferences held each year, mid-march in Austin, Texas. It’s a big deal for brands. This year 3M is adding a new wrinkle to the mix with some smart, interactive thinking that helps festival goers keep their busy schedules together at the event.
Photo courtesy of 3M