Ten ways brands are saying Olympics without saying “Olympics”: How to free ride the games vibe without stepping on any toes
If you are a fan of our monthly newsletter or just a casual enthusiast, you probably know that we led our most recent August edition with the do’s and don’ts for brands that want to free ride the social media wave during the Rio 2016 Olympics. Well, despite a boatload of copyright restrictions from the IOC and their paid sponsors when it comes to mentioning your brand alongside anything Olympics related, some clever companies are still jumping onboard, making waves and avoiding the long arm of the intellectual property law. It’s living proof that the iconic nature of the games gives you the ability to conjure associations using all sorts of ideas that aren’t trademarked and do not require a logo. You need to think on the fly. It’s a little bit like Pictionary. But as we all know, sometimes finding the simplest way to get the idea across can be the hardest thing to do of all. Except for us—we were #phelpsface-ing it up before it was even cool. Although, truth be told, it might have been all of the early Spring road construction projects around here.
Read the full article on Adweek here
It’s been a while since people have been tossing around the term “information super highway”, but my goodness, one look at this infographic and the sheer volume of activity is mind-blowing. Welcome to the hyper-connected world. Where you can be forgotten as quickly as you can be noticed, swept over by a continuous Tsunami of digital activity. Having a unique message and keeping your (good!) content coming has never been more important or represented a bigger opportunity to stand out from the crowd. Listen to all that activity. You can practically here the collective buzz of a billion servers from here. Yowsa!
This website is a winner when you’re looking for a little creative inspiration. It’s a searchable database of advertising from all parts of the planet, and a digital repository of the latest and greatest, the weirdest—and winners in the ad game. Take for example, this advertising gem we’ve linked to below. Going over the top is one thing. Soaring over it is something else entirely. Stick with it. Like a summer blockbuster, it’s more action than dialogue driven narrative, but it’s got a sticky hook.
Say hello to Shottasoco—a new mixed media advertising masterpiece we love.
The 2016 Olympics in Rio are shaping up like a steamy jungle adventure. Here at Spyglass, we feel like a bunch of Indiana Joneses ready to chop through the dense vegetation of negative media hype, hoping for a little less focus on mosquitos, banditos and leaky-pipe-oritos—and more magic moments of culture and competition. If your brand is thinking about jumping on the social media bandwagon during the games, you’ll need to know the dos and don’ts of Olympic tweeting. NBC spent almost $1.3 billion for the rights to air the event, and reports say NBCUniversal believes it will sell well over $1 billion in advertising for its telecast. It’s no surprise that those brands, including the Olympic brand itself, are drawing a legal line in the sand to keep unpaid social media interlopers off their paid media turf. But if you play your cards right, you’ve still got a chip, a chair and a chance to make your mark.
Here’s how to stay out of hot water on social media and develop a gold medal strategy for riding the social waves.