Surprising success: Customer loyalty lessons you can learn from Lady Gaga

Posted 02.08.17 by Spyglass

Lady Gaga just tore through a Super Bowl halftime set that had everyone at our parties in rapt amazement. But besides talent, a knack for controversy and bombastic creativity, how does the “Poker Face” diva stay at the top of pop? Simple marketing. Lady Gaga continues to build her brand socially using some of the same basic loyalty tricks of the trade that other successful brands employ. See exactly what they are.

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