Tomorrow is overrated: How Jose Cuervo will help you embrace the apocalypse

Posted 03.13.17 by Spyglass

Apocalypse

As the DEFCON level for anxiety seems to rise daily, advertisers are embracing some of the larger dystopian themes that seem to come with this level of social upheaval and uncertainty about the future. Here’s one of our favorite new examples from Jose Cuervo. In this cinematic-quality TV spot, Cuervo takes the concept of “the end-of-days” another step further with a song and a dance.

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