Higher sales per pixel: 8 ROI-y reasons to use video in your marketing

Posted 05.16.17 by Spyglass

If you happen to be the one at the meeting who suggests a video to support your next marketing or branding effort, there is now a way to prove you are the brightest person in the room. Videos are increasingly becoming the preferred consumer interaction on mobile and desktop at a record setting pace. There’s no question that the moving images and the sights and sounds that take you along for a ride pack more bang for the buck than most other mediums. Hands down, videos convert more prospects and capture more attention. Even the most complex offering can be made simple and engaging through the magic of motion and sound. Whether fast-paced infographic-inspired explanations, or animation and live action, there are plenty of approaches that work. And the results are impressive.

Here are a few smart ways to justify the funds you’ll need to succeed

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