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Space odyssey: Why bringing your brand into your office matters

Numbers now prove what we have intuitively known all along: the design of your office matters – to the tune of increasing productivity up to 20%*. Whether it’s a larger architectural undertaking or as simple as some new paint and posters, bringing your brand to life in your office space affects how customers and prospects perceive your value, reminds employees to work with intent and can boost your bottom line. To wit, here are two examples of recent work helping our clients translate their brand values into their physical environments.

 

Walman HQ: Showcasing the Walman Advantage

Walman is the largest independent ophthalmic company is the US, and an impressive example of a successful ESOP. Because they are employee-owned, justifying a sizable spend on an office redesign was no small task. We worked with Walman to prove out the possibilities and the ROI that a remodel could bring to their business. The Walman Advantage is displayed for all to see the minute they cross the lease line, and employees have a renewed enthusiasm for the larger Walman brand purpose.

 

Before

After

By opening the staircase and updating the lobby and meeting areas, Walman now looks like the leader that they are.
Photo credit: Rachel Stocker

 

Foresight Associates:
Bold color captures their mantra for success

Foresight Associates is a boutique management consultancy that uses consumer data to help clients create growth scenarios and identify insights they can apply to their larger strategic initiatives. They have worked with some of the biggest names in B2C across a wide range of industries. With some paint and posters, Spyglass helped Foresight bring their brand ethos to life within their wonderfully quirky and historic office space.

 

Before

After

Foresight Associates wanted to offer employees a daily reminder, and give clients a preview, of the key elements that drive their success.

 

*Source

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White space: The final (uncluttered) frontier for websites

Speaking of space… Everyone has heard it before. “More White Space!” is the “More Cowbell!” of web design. Everybody wants it, aspires to it and knows deep down that the old “less is more” is the new Zen of design. If you’ve been down this path already, you know it’s easier said than done. The urge to stuff 10-lbs of content into a 5-lb web page is hard to resist. But what exactly does “White Space” mean and why is it so powerful? And how do you make sure you have some? Here’s a quick overview.

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Apocalypse now: A video treat for your day

If you put a new hire in an odd office space, what could possibly go wrong? Apple delivers the answer in this cinematic-quality salute to the little things we rely on in today’s super digital world, and reveals the importance of the juice that keeps them jumping. Also, this website is a great resource for creative inspiration. It’s one that we’ve mentioned before, but they’ve recently revamped the site in a thoroughly modern way. Poke around after you watch the video. It’s also a nice example of a good use of white space, if we do say so ourselves. Enjoy!

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The Spyglass Experience: Intern McKenna Knapp offers a personal perspective

For the past two weeks, I have had the opportunity to intern at Spyglass for my Senior May Term project. A May Term is where graduating high school seniors have the ability to take control of their learning by doing community service or exploring a possible career path. Being at Spyglass has been a dream come true as I learned a lot – from sitting in on meetings for big projects, and using my very own Spyglass email!

Having never been to the office before, I was taken aback on my first day as I was greeted with a sea of orange (which I soon learned was the color of creativity). I walked around in awe the whole first week, as I continually discovered little surprises such as the disco ball, super hero posters, and creative surprises almost everywhere I looked. I was impressed at how the office seamlessly balanced a fun and professional work atmosphere. This was evident in not only the decor but within the interactions I had with the Spyglass team. They managed to get their work done and be absolutely hilarious at the exact same time. I’m still not exactly sure how some of them do it.

I had the chance to interview many of them about their careers, their time at Spyglass and their path to get here. The way they think about the world and the experiences they have had, have inspired me. They taught me to not be afraid of being an individual or starting something new. They taught me that I want to create, I don’t know how or what that means yet, but I know I’ll figure it out. As I start college this fall, I will look to them as my role models in this process.

Throughout my time at Spyglass, I realized that they have created their own Spyglass family. A family in which they make nachos to share at lunchtime, share inside jokes I can’t even begin to understand (although I did make some of my own during my time here), and in which they always have each other’s backs. This family even extends outside of the office to all of their clients, creating a dynamic that I was very proud to be a part of. Although my Spyglass internship has sadly come to an end, I will carry the lessons I have learned with me to my next adventure and hopefully I’ll even be back for more.

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