BLOG HOME> Monthly Archives: September 2017

Gather ’round, it’s story time.

Man looking at his laptop

For ages, stories have brought people together and made us feel connected and part of a tribe.

Stories bring meaning and passion to ordinary life, and the most powerful ones shift thinking and change beliefs. (Exactly what you’re hoping your next marketing and social media campaign will do, right?)

But how do you tell your story in a marketplace filled with clamoring voices and competing claims? How can you be authentic and deliver something that people actually want to hear?

At Spyglass, we’re big believers in story bites: compelling nuggets that give your audience a taste of who you are and why they should care. A good story is told through many touchpoints, using many mediums and a variety of emotional and informational bites. The result? You rely less on paid advertising and generate more memorable, organic mindshare.

To spark your thinking, read this article that shines light on the power of stories and “emotional branding”—both are especially relevant for social media.

And when you want to talk story, we’re ready to listen!

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A new reality, on your iPhone

Hand holding an iPhone

With the release of the iPhone 8, “reality” will now be in the hands of the masses. Apple’s new ARKit framework allows developers to create dynamic Augmented Reality (AR) experiences, faster and much easier than in the past. Check out a few brands that are already starting to get their hands on the software, and are preparing to bring new experiences to their customers.

Check out the next wave of AR

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The fix is in! Google ranks the top how-to searches.

Man fixing a sink

How to fix the toilet? How to play the guitar? How to trap fruit flies? These questions used to be much harder to answer when you didn’t have a device in your pocket to reference a step-by-step how-to video or manual at a moment’s notice. Given this vast resource at our fingertips, Google decided to see exactly what we are looking to get fixed worldwide and country by country. It’s a great example of how to make data more engaging – and aren’t you just a bit curious to see what people in Sweden need fixed? Hint: It’s not that Ikea bookshelf.

Check it out

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