Gather ’round, it’s story time.

Posted 09.11.17 by Spyglass

Man looking at his laptop

For ages, stories have brought people together and made us feel connected and part of a tribe.

Stories bring meaning and passion to ordinary life, and the most powerful ones shift thinking and change beliefs. (Exactly what you’re hoping your next marketing and social media campaign will do, right?)

But how do you tell your story in a marketplace filled with clamoring voices and competing claims? How can you be authentic and deliver something that people actually want to hear?

At Spyglass, we’re big believers in story bites: compelling nuggets that give your audience a taste of who you are and why they should care. A good story is told through many touchpoints, using many mediums and a variety of emotional and informational bites. The result? You rely less on paid advertising and generate more memorable, organic mindshare.

To spark your thinking, read this article that shines light on the power of stories and “emotional branding”—both are especially relevant for social media.

And when you want to talk story, we’re ready to listen!

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