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Jeff Busch has been named CEO and managing director at Minneapolis agency Spyglass Brand Marketing . Prior to joining Spyglass last June, Mr. Busch led Seattle-based ad agency Busch & Company as president-creative director for 16 years, serving a variety of industries including health care, software and web applications, retail/chain stores, hospitality, packaged foods and manufacturing. Throughout his 30-year career, Mr. Busch has held an equal balance of client-side positions as well, including chief marketing officer for a global retail software firm in San Diego, and VP-marketing for a Minneapolis-based software developer. His first agency job was at Seattle-based John Brown & Partners, originators of the NIKE global brand and early award-winning advertising.

Read the entire article at Advertising Age

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