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2012 Spyglass Holiday Party Video

Spyglass Creative Holiday Party 2012 – Enlighten from YATTA! on Vimeo.

Took us a bit, but we finally got around to editing and posting the 2012 Spyglass Holiday Party video. And yes, you look marvelous. And whether you made it this year, or not-thank you. Thanks also to our own Spy crew and the myriad of entertainers who helped us weave a new level of wow into our Holiday Party.

P.S. With Spring edging ever closer to springing, we cordially remind you to stop and smell the roses. Keep the petal to the metal. And when you’re ready to put some style into your brand’s sizzling spring wardrobe, don’t hesitate to give us a call. We have some Enlightenmints with your name on them.

Tags: Enlighten, Holiday Party
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eLumen chooses Spyglass Brand Marketing

eLumen selects Spyglass Brand Marketing

Spyglass Brand Marketing to help higher-education software

Spyglass Brand Marketing announced today that eLumen has selected the agency to help them prepare for significant growth in the marketplace. Minneapolis-based eLumen is a software company that has developed a best-in-class platform that helps colleges and universities track and assess actual student outcomes across courses and programs in real time, as well as helps them meet accreditation requirements.  eLumen is looking to clarify its position in the marketplace, grow exponentially, and have a major impact on the entire higher-education community over the next 2 to 3 years.

“This is an incredible time in higher education. The Student Learning Outcomes conversation is everywhere and eLumen is perfectly poised to lead the revolution in helping colleges and universities track what students actually learn.  We are thrilled to be taking eLumen through our Brand FastForward™ process that will help them solidify their position in higher ed.”

In addition to building the brand story, developing marketing materials and the marketing plan, the Brand FastForward™ process will also include aligning and engaging employees and key stakeholders, designing the user experience, and aligning all client touch points to ensure consistent delivery of the eLumen brand promise.

“We chose Spyglass Brand Marketing because their team has done this before with proven results, and they truly understand our need for goal-driven strategies and fast turnaround,” says David Shupe, CEO, and co-founder of eLumen. “We’ve made great strides over the past several years, and we’re confident that Spyglass will help take us to the next level.”

Read the entire article on MNPR

Tags: Brand FastForward, Branding, marketing
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2013 Fair Vote Minnesota Event

David Gergen and Spyglass Brand Marketing

Spyglass was proud to sponsor the Feb. 7, 2013 Fair Vote Minnesota Event featuring former presidential advisor and current CNN politico David Gergen. Thanks to hosts Fredrikson & Byron and Marilyn Carlson Nelson for an amazing evening dedicated to understanding the big issues confronting our fractured political system and the importance of Ranked Choice Voting.

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