Adweek just came out with their list of the 20 most viral video ads of 2013, which includes everything from PooPourri’s “Girls Don’t Poop”video to Kmart’s “Ship My Pants” video. (Wait, is there a theme here?)
The truth is, if we had penny for every “viral video” we’ve been asked to produce, we’d be millionaires. And if we’d created enough of them we’d be billionaires. But this is no exacting science, friends. By definition, a viral video becomes popular through a meteoric and often unpredictable online sharing event and unfortunately, if someone promises you that your video will become the next Geico “Hump Day”, we’ve got some land in the Arabian desert we’d like to sell you.
It’s tough to get viral traction. And more often than not, more about dumb luck. There’s 8 trillion videos vying for eye space, give or take a billion. Which begs the million view question: how do you create a surefire viral video anyway? Even poop humor is no guarantee of success.
Here’s what we can promise—we’ll do our research and understand your brand and your target market. We’ll deliver innovative and creative thinking that matches your business goals and objectives. We’ll create a dissemination plan that is backed by your target market research and the knowledge of best practices in the online space. And then devise an amazing poop joke. Or something remarkably a) hilarious, (b) heartwarming, or (c) heartbreaking, depending on your goals for global market domination.
What we do know is all viral videos have to start with that basic foundation and include a reason to get passed around. And hey, whenever you can throw in a poop joke or two, that may help too. But if you know of a foolproof plan, please let us know immediately. We’ve got a sh*tload of viral videos to create. So the sooner the better.
Simplicity. It’s the key to the success of almost any consumer product. Healthcare should be no different, yet in this particular realm, touting yourself as “simple” and “user-friendly” is a task much more easily said than done. 75% of health care professionals — you know, the people selling this stuff — don’t even understand their own health care plans! Alarming.