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A new reality, on your iPhone

Hand holding an iPhone

With the release of the iPhone 8, “reality” will now be in the hands of the masses. Apple’s new ARKit framework allows developers to create dynamic Augmented Reality (AR) experiences, faster and much easier than in the past. Check out a few brands that are already starting to get their hands on the software, and are preparing to bring new experiences to their customers.

Check out the next wave of AR

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Super Super Bowl Marketing: How Two Guys Inhaled the Right URL at the Right Time

Super Bowl Tshirts with a twist
(AP Photo/Ed Andrieski)

Interesting article on two savvy entrepreneurs who knew that if the two states that legalized pot got to the big game, they could score big profits. Also shows how the NFL/pot tie-in is helping lots of people make hemp while the sun shines. Like we tell our clients about URLs – while they may not be the end all to profits and performance – it’s a good idea to snap up what you can before someone else gets to them. Full article: http://www.twincities.com/sports/ci_25001056/stoner-bowl-xlviii-marijuana-matchup-has-really-gone

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(Mini)minneapolis: Our New Favorite City

Miniminneapolis. Ever heard of it? I couldn’t find it on Google maps so there is no way it actually exists.  Well Starburst would disagree. In their latest ad they feature miniminneapolis, where their new miniature candies are made.  Spyglass calls Minneapolis its home so we were instantly intrigued, but what really made us pay attention was the thought behind the ad.  It was perfect.  They managed to introduce a new product, make people laugh, and gain instant interest from anyone with a fondness of the original Minneapolis (or just Minneapolis as we call it). Not to mention it only took them 30 seconds to do so. Think about your own brand. Could you make a play on words to help gain awareness?  We can.  We are already getting the whiteboards out and creating new cities as we speak…. And we can promise you they are filled with new characters and taglines to fit your brand. Which sounds much more intriguing than the weather here, so let’s get started. Right here in Spytopia, a creative municipality located here in PolarVortexasota.

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How to Create a Viral Video (or how #2 became number #1)

 

Adweek just came out with their list of the 20 most viral video ads of 2013, which includes everything from PooPourri’s “Girls Don’t Poop”video to Kmart’s “Ship My Pants” video. (Wait, is there a theme here?)

The truth is, if we had penny for every “viral video”  we’ve been asked to produce, we’d be millionaires. And if we’d created enough of them we’d be billionaires. But this is no exacting science, friends. By definition, a viral video becomes popular through a meteoric and often unpredictable online sharing event and unfortunately, if someone promises you that your video will become the next Geico “Hump Day”, we’ve got some land in the Arabian desert we’d like to sell you.

It’s tough to get viral traction. And more often than not, more about dumb luck. There’s 8 trillion videos vying for eye space, give or take a billion. Which begs the million view question: how do you create a surefire viral video anyway? Even poop humor is no guarantee of success.

Here’s what we can promise—we’ll do our research and understand your brand and your target market. We’ll deliver innovative and creative thinking that matches your business goals and objectives. We’ll create a dissemination plan that is backed by your target market research and the knowledge of best practices in the online space. And then devise an amazing poop joke. Or something remarkably  a) hilarious, (b) heartwarming, or (c) heartbreaking, depending on your goals for global market domination.

What we do know is all viral videos have to start with that basic foundation and include a reason to get passed around. And hey, whenever you can throw in a poop joke or two, that may help too. But if you know of a foolproof plan, please let us know immediately. We’ve got a sh*tload of viral videos to create. So the sooner the better.

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Target’s Simplicity Challenge

Target-SimplicitySimplicity. It’s the key to the success of almost any consumer product. Healthcare should be no different, yet in this particular realm, touting yourself as “simple” and “user-friendly” is a task much more easily said than done. 75% of health care professionals — you know, the people selling this stuff — don’t even understand their own health care plans! Alarming.

Enter Target’s Simplicity Challenge, a campaign that uses the bright idea of crowd sourcing to find the next healthcare innovation. They simply posed the question – what would you do to simplify healthcare? The general public certainly made their ideas known, with submissions ranging from mobile app ideas and outreach programs, to TV spots and experiential gimmicks to help bring health care to the every-man’s level. Judging will be done by 11 industry experts procured by Target, representing the  best and brightest from organizations like Medtronic, United Health Group, IDEO and Target, of course.
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Carpe Blogem

Blue Footed Boobie

Photo Credit: Scott Ableman

“The best ideas come as jokes. Make your thinking as funny as possible.”
– David Ogilvy

I know what you’re thinking. Easier said than done – especially if you’ve read virtually any other business blog. You know it’s true. Most business brilliance being foisted online is boring and more regurgitated than breakfast for 10 from a mother Blue-Footed Booby. That’s a bird listed early in a Wikipedia article about regurgitation.

Being original isn’t easy. Let alone interesting. A blog about business, even a business as fast-paced, smart, sassy and sexy as the world of advertising, gets boring fast. You’re probably ready to quit reading this now. Hang on. All I’m saying is, making this blog worth a damn and not the typical advertising blog like the one’s you’ll find on (list omitted to protect almost everyone) will take a lot of Google linking, clever cookies—and a heck of lot more than a few cans of Coke, a couple bags of Doritos or shots of Patron. It’s going to take clever content and some damn good insights that you have yet to come across. Mind-blowing stuff. Revolutionary ideas. Einstein, rocket science, South Park, New England Journal of Medicine type of thing. Breakthroughs and solid thinking. Stuff that anyone who pulls their pants on one leg at a time and makes other people fabulously successful would think of on topics like branding and creative, social media and mobile, customer engagement, B2B, digital marketing. Anyway. Trust me. We’re working on it. We think we know a guy. Great sense of humor. But kind of a loose cannon.

 

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