With all this talk of mindfulness and taking advantage of the serenity of summer to explore and expand the inner soul, we would like to take you deep within—your own company. The Tao of whatever it is you do, as it were. At Spyglass, we hold true to the concept that your brand is only as good as the engagement by your own internal team. We not only stress the idea, we craft the message, define the mediums, and help many companies make it happen. After all, if your own people don’t believe it, why would anybody else?. Employee brand engagement and communications are among the most neglected elements of a company’s marketing plan. We’ve shown scores of companies how to bring everybody along for the ride. It’s more fun that way anyway. So, while people are vacationing and getting tan, rested and ready for a massive fourth-quarter push, may we provide a concise reminder of the importance of the element within so you are prepared for the next leap forward.
3M hits SXSW with a cool new campaign to raise brand awareness. If you aren’t familiar, South by Southwest (SXSW) is a set of film, interactive, music festivals and conferences held each year, mid-march in Austin, Texas. It’s a big deal for brands. This year 3M is adding a new wrinkle to the mix with some smart, interactive thinking that helps festival goers keep their busy schedules together at the event.
Photo courtesy of 3M
Go ahead, call it a comeback: How Taylor Swift and a tiny HD video camera are putting Polaroid back in the picture
We love brand revivals. It’s sort of our sweet spot. Which is why seeing Polaroid rise like a phoenix from the celluloid ashes caught our collective attention. For Polaroid, the timing couldn’t be better. Instant photography is making a comeback and Polaroid has a cool new camera for it. Taylor Swift’s new 1989 album features Polaroid snapshots of her youth, back in the days before selfies, when the Instamatic and its (almost) instant photos were all the rage.
The tiny 1” Cube camera takes wide angle HD video and costs one-third of the price of the popular GoPro.
Photo Credit: Poloaroidcube.com
To all you closet inventors out there, get crackin’! It’s never too early and certainly never too late. Meet the teenage girl who wowed the GeekWire Summit in Seattle and got her iCPooch product to market. Get those innovative product ideas you’ve got percolating ready for the 2015 summit. Stat!
Researchers found that sentences containing words that invoke taste-activated areas known to be associated with emotional processing, also spark increased brain activity. Learn more about the conceptual effect of metaphors. Yum. We think.
For successful companies, it starts at the top. Unfortunately, half of the greatest ideas out there die on the vine because managers in companies don’t have the desire to fight the battles that it takes to go big. The Spyglass mantra has always been this: upper, upper management has to get on board with new brand work or the new thinking that emerges. Otherwise, the daring ideas and the exciting, new path towards growing your business becomes nothing more than tears in the rain.
Get inspired by the big hitters who dared to dive in head first.