New feature alert! “The Secret to Unusual Success”

No one knows better than Spyglass how hard it can be to think outside the box, to stay “on brand” and to get results. That’s the stuff brand marketing dreams are made of (see also unpaid media) and among the toughest and gutsiest moves in brand marketing. Which is why we’re proud to bring you our new feature “The Secret to Unusual Success” that explores success through thinking differently. As a wise person once said, the best ideas start as a joke. And in today’s tough-to-get-noticed world, there can be a huge advantage to adding a wink to your next marketing move.

Check out these six unusual marketing campaigns that actually worked

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Inspect your gadgets: Five up-and-coming devices that will simplify your life (once you figure out how to use them)

With the Internet of Things (IoT) taking pole position in the hearts and minds of businesses and consumers, it’s no surprise to see that devices focusing on convenience and comfort lead the way. What will they think of next? Probably more stuff like this.

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It’s a handcrafted Toaster Coaster holiday at Spyglass and our own Big Orange Yeti pawticipated in the fun

‘Tis the season for gifting. And while giving is among the most enjoyable holiday traditions, finding the perfect gift for our special clients who have everything is no small task. You want something original, useful and unexpected. Well, bingo! We went a little old school this year and created a classic. It’s a set of letter-pressed coasters written and designed by Spyglass and produced by one of our favorite neighbors and letterpress aficionados Jenni Landis, owner of Lunalux. Her attention to detail and color is extremely impressive (rim shot!). She revved up her 50’s era Heidelberg to print what is, in our humble opinion, a winning blend of Spyglass creativity and Old World craftsmanship. Needless to say, Big Orange Yeti was there to celebrate the moment and lend a furry paw or two to the effort. Now that the the printing is all wrapped up, look for a set coming soon to a desk near you. In the meantime, enjoy the pics and video … and Cheers!

If for some reason you’re not on our mailing list and you’d like a set of Toaster Coasters of your very own, just shoot us an email and we’ll get you all set up.

Yeti in action – see the photos

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A Season’s Greetings video from Spyglass

Thank you for another brilliant year of creative collaboration. To our valued clients and Spyglass friends around the world, we wish you a very Happy Holiday and a wonderful New Year. We are looking forward to an epic 2017 and working on the juicy details of our next big soirée. Stay tuned! In the meantime, enjoy the season … and don’t forget to get your orange on!

Best wishes always,
Team Spyglass

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Wine of the times: The perfect potent potable pairing for your social conscience

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What do you get when you combine good wine, smart gift ideas, a great cause and a snarky ad campaign? One Hope winery, of course. As giving back increasingly becomes a part of good branding, One Hope serves as an interesting example of what’s possible. And since wine goes with Thanksgiving like giblets and gravy, we would like to introduce you to One Hope (plus, they have a Thanksgiving wine sale). Besides selling lots of palette-pleasing vino, to date this Napa Valley winery has made more than $2 million in donations and provided over 2,600 clinical trials for cancer patients, 13,000 homes for shelter animals, 1.1 million meals for children and 33,000 life-saving vaccines.

Watch the awesome ad

Learn more about the clever company

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Talking turkey: The simple secret to using technology to enhance your holidays

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There are people out there who will tell you technology has ruined the holidays. It stifles communication, truncates conversations and distracts us from meaningful interactions. No more! Here are five ideas for using technology in an effort to boost interaction and extend the conversation with the ones you love. Bonus Black Friday tip included.

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How spooked should I be anyway? AI enters the online medical diagnosis arena

aiblogfullSo you’ve got an ache, a pain or a rash, and you look online only to discover your worst fears—and no one to talk to. Ugh. Before you know it, you’re convinced you’re dying and new symptoms have been psychosomatically activated. Self-diagnosis without context or conversation has profound pitfalls. Now, there’s a new approach likely coming to a digital device near you. The first is Baidu’s artificial intelligence doctor, Melody the Medical Assistant, a conversational chat bot trained on medical textbooks and tested with doctors and medical students in China. It shows the evolution AI has been making online and the way it’s edging into healthcare. Spyglass has had the chance to work with some of the biggest names in healthcare and several very bright start-ups and many virtual assistant apps along the way, so this was of particular interest to us.

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Frightened by content creation? Meet The World’s Most Dangerous Writing App

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Now that content is king, there’s only one thing scarier than not having great stuff—creating it. So, in honor of Halloween we present to you The World’s Most Dangerous Writing App. An app that will scare the daylights out of you if you have writer’s block, but also just might put a little hellfire in your soul when you need to produce your best stream-of-consciousness thinking. It’s a motivating muse, not only for nipping procrastination in the bud, but also for providing a swift kick in the pants when you’ve got a great novel inside you that’s just dying to come out. Don’t fear the (word) reaper.

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It’s alive! Using stock photography to bring your content back from the dead

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Stock photography has gone from a necessary evil to an excellent option for everything from finding killer images for content and campaigns to creating captivating composites, like the one we did here. While a photo shoot will always remain an attractive option, time and budget allowing, the days of seeing stock as an also-ran in the realm of branding and marketing are gone. The depth and quality of stock photography is ever expanding and increasingly affordable. But with that said, stock libraries are vast and there continues to be some fear and trepidation when it comes to finding the perfect shot—the one that gets people to stop, engage and read. To find the right photo you need a keen eye for composition, a clear concept, a nimble mind for search word combinations and the ability to identify a handful of other critical considerations.

So, in an effort to help you find images that will boost your content engagement, trigger clicks and promote sharing, here are a few timely tips.

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Three cheers for the mascot! The bodacious way to build brand equity

pillsburryblogfullWe love mascots. They are the sis-boom-bah of branding. They do stuff you can’t do. They jump out of their seats to rally the troops, create instant photo ops, add life to events and offer a whole new range of brand-building opportunities. By definition, a mascot is any person, animal or object thought to bring luck or to represent a group with a common public identity like a school, professional sports team, society, military unit or brand name. Which is probably why they are everywhere. With football season in full swing, it’s mascot-city out there—on the field and off, on TV and online—for name brand products and teams alike. And mascots aren’t just for consumer brands anymore. Plenty of B2B companies have successfully brought mascots into play. There’s SaaSy and Chatty from Salesforce, Mailchimp’s Freddie and Hootsuite’s Owly just to name a few. As you’ll see, we have a few mascots of our own here at Spyglass. Not only that, we’ve developed them for clients of all kinds. Mascots open up a brand strategy to new promotions and clever tie-ins while grabbing both paid and unpaid media attention.

Now, here’s your chance to cast your vote for your favorite brand mascot and see which one’s have captured the world’s imagination.

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