Spyglass women making their mark on the new marketing landscape

The AMA (American Marketing Association) hosts events throughout the year that feature today’s leading and emerging marketing experts. Paige DeRoma is on the Minnesota AMA board and Sara Martin is a volunteer. Together, with other members and volunteers, this talented, dynamic-duo is ensuring the MN AMA Chapter is putting on MUST SEE events.

“The Future of Marketing: Automation” is January 24th at the James J. Hill Center in St. Paul and will be a savvy introduction to marketing automation and an excellent way to gain important tips for using systems such as CRMs, webinar platforms, your website and your social media presence to make better connections with customers and prospects. Eric Lehnen, the Marketing Lead at Redpath Consulting Group, will lead the discussion.

“Make Your Job Search Work for You” is January 31st at Mozza Mia in Edina. Here you’ll learn the best new ways to stand out in the job market from HR pros who will also answer all of your job search questions. Matthew Pryor, Sr. Manager of Talent Acquisition at The Schwan Food Company will be speaking. Custom Creations Photography will also be there to take your free professional headshot.

Click on the links for all event details and to register.

Sara is also on the board of Minnesota Women in Marketing and Communications (MWMC), another excellent organization that is dedicated to helping women professionals in marketing advance their careers. Click here to learn more about MWMC and their upcoming events.

Spyglass team members also enjoyed attending this morning’s Minnesota Interactive Marketing Association (MIMA) event, “Excited for Change: 2017 Trends for the Modern Marketer” on January 18th at the Nicollet Island Pavilion. This event focused on giving attendees what they need to master the challenges of interactive marketing in 2017, as well as showing them better ways to identify trends, leverage emerging technology and measure progress. Spyglass will post photos and share key takeaways. Stay tuned!

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Local motion: Spyglass is featured sponsor for TEDx Edina 2017

ED’s mission is to spread great ideas and TEDx Edina is a regional version of the award-winning global series. Spyglass is proud to be a featured sponsor of this year’s event. The theme is “From the edge of the universe to the edge of your seat…” and takes place Saturday, January 21 from 9:00 a.m. to 3:00 p.m. CST at the Edina Community Center. Tickets are $100 and it’s coming up fast! Get a glimpse of last year’s event and register today.

Go here to register or learn more about this year’s event.

Tags: Sponsorship
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Automatic for the people: Spyglass helps ARS reach for retail gold

Automated Retailing Solutions had no brand—just a big, ambitious plan and lots of experience. They wanted to be a force in the new world of automated retail, and they chose Spyglass to help them build their brand from the ground up. Together, we developed a look, messaging, logo, website and marketing tools for both ARS and their first official product launch—a next-gen customizable, intuitive retail kiosk named Leonardo. Inspired by da Vinci’s spirit of innovation and a highly advanced user interface, Leonardo is helping companies expand their brands’ reach far beyond brick and mortar locations.


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Golden plump: Spyglass trots out International Award wins in time for the holidays

spy_newsletter_marcomnewsfullThe International Marcom Awards are selected from a field of over 6,500 entries—and we won a few! So, with Thanksgiving right around the corner, now is an especially great time to be thankful for our clients. These awards represent more than just window dressing for an overstuffed trophy case. They are the sweet gravy on top of a job well done. Proof that, together with our clients, we can carve out a hot slice of awesome and take projects that are hot potatoes and mash them into something special—with all the fixings. Yum! Happy Thanksgiving!

CWT GBTA Microsite – GOLD

Patriot Bank “We Believe” Direct Mail Brochure – GOLD

JSRDF Brand and Creative – GOLD

Wolf and Moose Logo and Branding – GOLD

Tags: Awards, MarCom Awards
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Spyglass wins MarCom Award for Carlson Wagonlit Travel GBTA Microsite

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings conference. Spyglass worked with Carlson Wagonlit Travel, the world leader in corporate business travel management, to develop an innovative, app-like experience for the event that allowed CWT to showcase their future-focused products and services.


Learn more about the MarCom Awards

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Spyglass wins MarCom Award for Patriot Bank “We Believe” Brochure

Patriot is a community bank with eleven branches in Connecticut and New York. Along with a top-to-bottom rebrand, we helped them reach the nonprofit sector in their footprint and demonstrate how they are committed to helping nonprofits make their dollars go further so they can have an even greater impact. The “We Believe” brochure was part of a larger campaign that included a special event, an Ultimate Interest Offer, exclusive access to a white paper on the state of nonprofits in CT and other elements.


Learn more about the MarCom Awards

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Spyglass wins MarCom Award for JSRDF Website and Logo Refresh


Joubert Syndrome & Related Disorders Foundation has been helping families around the world overcome the challenges of raising children who suffer from this rare, life-threatening malady. Spyglass helped JSRDF to refresh their brand and develop a website that would extend their reach and further their mission.

See the work
Visit the website
Learn more about the awards

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Spyglass wins MarCom Award for Wolf and Moose Logo and Branding


Spyglass collaborated with Minnesota artist, Christopher Lutter-Gardella on a logo, tagline and brand positioning for his latest exhibit “Wolf and Moose”, the winner of the Minneapolis’ prestigious Creative City Challenge  project.

Learn more about the MarCom Awards

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Go ahead, call it puppy love: Spyglass hires new CCO

Spyglass is proud to announce the hiring of our new CCO (Chief Cuteness Officer) and junior team mascot. Her name is Paisley, our tail-wagging office sensation and the latest addition to the Spyglass team. She’s more bark than bite and the closest thing to our beloved orange that we could find in the canine kingdom. Though her resume was a bit short on experience, we’ve already been impressed by her charm and get-things-chewed attitude. Welcome aboard, Paisley! Next time you’re at Spyglass be sure to say hello—dog treats optional, but recommended.

Fun Facts about our New CCO

  • Name: Paisley Mae Martin
  • Title: CCO (Chief Cuteness Officer)
  • Birthday: April 14th, 2016
  • Weight: 10.2 Pounds
  • Breed: Cavapoo
  • Education: Puppy Preschool and Kindergarten Graduate, currently pursuing her masters in Sit, Stay and Fetch
  • Favorite TV Show: Real Pupwives of Beverly Hills
  • Favorite Park: Loring Park, Minneapolis, MN
  • Other interests: Music. Performs at Weddings, Bar/Bat Mitzvahs and Mall Openings under the handle DJ TinkerTush

Follow her on Instagram: @PaisleyInThePark

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Patriot Bank EVP and COO Susan Neilson wins New York’s SmartCEO Brava Award

News_Susan-Brava_NewFullAs Patriot’s brand marketing agency, we were thrilled to attend the New York SmartCEO Brava Awards and see Susan recognized for her remarkable talent, compassion and creativity. She has been vital to Patriot’s surge in growth, their renewed commitment to community and for leading the way when it comes to “showing by doing”. Congratulations Susan! You are among the brightest and most caring business leaders we have had the pleasure of working alongside. Go Patriot!

Read more about Susan’s remarkable success

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