Local motion: Spyglass is featured sponsor for TEDx Edina 2017

ED’s mission is to spread great ideas and TEDx Edina is a regional version of the award-winning global series. Spyglass is proud to be a featured sponsor of this year’s event. The theme is “From the edge of the universe to the edge of your seat…” and takes place Saturday, January 21 from 9:00 a.m. to 3:00 p.m. CST at the Edina Community Center. Tickets are $100 and it’s coming up fast! Get a glimpse of last year’s event and register today.

Go here to register or learn more about this year’s event.

Tags: Sponsorship
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Automatic for the people: Spyglass helps ARS reach for retail gold

Automated Retailing Solutions had no brand—just a big, ambitious plan and lots of experience. They wanted to be a force in the new world of automated retail, and they chose Spyglass to help them build their brand from the ground up. Together, we developed a look, messaging, logo, website and marketing tools for both ARS and their first official product launch—a next-gen customizable, intuitive retail kiosk named Leonardo. Inspired by da Vinci’s spirit of innovation and a highly advanced user interface, Leonardo is helping companies expand their brands’ reach far beyond brick and mortar locations.

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Golden plump: Spyglass trots out International Award wins in time for the holidays

spy_newsletter_marcomnewsfullThe International Marcom Awards are selected from a field of over 6,500 entries—and we won a few! So, with Thanksgiving right around the corner, now is an especially great time to be thankful for our clients. These awards represent more than just window dressing for an overstuffed trophy case. They are the sweet gravy on top of a job well done. Proof that, together with our clients, we can carve out a hot slice of awesome and take projects that are hot potatoes and mash them into something special—with all the fixings. Yum! Happy Thanksgiving!

CWT GBTA Microsite – GOLD

Patriot Bank “We Believe” Direct Mail Brochure – GOLD

JSRDF Brand and Creative – GOLD

Wolf and Moose Logo and Branding – GOLD

Tags: Awards, MarCom Awards
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Spyglass wins MarCom Award for Carlson Wagonlit Travel GBTA Microsite

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings conference. Spyglass worked with Carlson Wagonlit Travel, the world leader in corporate business travel management, to develop an innovative, app-like experience for the event that allowed CWT to showcase their future-focused products and services.

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Learn more about the MarCom Awards

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Spyglass wins MarCom Award for Patriot Bank “We Believe” Brochure

Patriot is a community bank with eleven branches in Connecticut and New York. Along with a top-to-bottom rebrand, we helped them reach the nonprofit sector in their footprint and demonstrate how they are committed to helping nonprofits make their dollars go further so they can have an even greater impact. The “We Believe” brochure was part of a larger campaign that included a special event, an Ultimate Interest Offer, exclusive access to a white paper on the state of nonprofits in CT and other elements.

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Learn more about the MarCom Awards

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Spyglass wins MarCom Award for JSRDF Website and Logo Refresh

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Joubert Syndrome & Related Disorders Foundation has been helping families around the world overcome the challenges of raising children who suffer from this rare, life-threatening malady. Spyglass helped JSRDF to refresh their brand and develop a website that would extend their reach and further their mission.

See the work
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Spyglass wins MarCom Award for Wolf and Moose Logo and Branding

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Spyglass collaborated with Minnesota artist, Christopher Lutter-Gardella on a logo, tagline and brand positioning for his latest exhibit “Wolf and Moose”, the winner of the Minneapolis’ prestigious Creative City Challenge  project.

Learn more about the MarCom Awards

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Go ahead, call it puppy love: Spyglass hires new CCO

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Spyglass is proud to announce the hiring of our new CCO (Chief Cuteness Officer) and junior team mascot. Her name is Paisley, our tail-wagging office sensation and the latest addition to the Spyglass team. She’s more bark than bite and the closest thing to our beloved orange that we could find in the canine kingdom. Though her resume was a bit short on experience, we’ve already been impressed by her charm and get-things-chewed attitude. Welcome aboard, Paisley! Next time you’re at Spyglass be sure to say hello—dog treats optional, but recommended.

Fun Facts about our New CCO

  • Name: Paisley Mae Martin
  • Title: CCO (Chief Cuteness Officer)
  • Birthday: April 14th, 2016
  • Weight: 10.2 Pounds
  • Breed: Cavapoo
  • Education: Puppy Preschool and Kindergarten Graduate, currently pursuing her masters in Sit, Stay and Fetch
  • Favorite TV Show: Real Pupwives of Beverly Hills
  • Favorite Park: Loring Park, Minneapolis, MN
  • Other interests: Music. Performs at Weddings, Bar/Bat Mitzvahs and Mall Openings under the handle DJ TinkerTush

Follow her on Instagram: @PaisleyInThePark

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Patriot Bank EVP and COO Susan Neilson wins New York’s SmartCEO Brava Award

News_Susan-Brava_NewFullAs Patriot’s brand marketing agency, we were thrilled to attend the New York SmartCEO Brava Awards and see Susan recognized for her remarkable talent, compassion and creativity. She has been vital to Patriot’s surge in growth, their renewed commitment to community and for leading the way when it comes to “showing by doing”. Congratulations Susan! You are among the brightest and most caring business leaders we have had the pleasure of working alongside. Go Patriot!

Read more about Susan’s remarkable success

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Two new ways to quickly solve your company’s 21st century skills gap

Capellae_newsletter_June_2016_ACapella Learning Solutions (CLS), a division of Capella Education Company, is a leader in online education and has two new ways to tackle the growing 21st-century skills gap. Spyglass collaborated with CLS on naming, branding, messaging and strategy for two groundbreaking programs. The first is called RightSkillSM, created in collaboration with CareerBuilder. With millions of job seekers in the CareerBuilder database and Capella Learning Solutions’ deep expertise in online learning and assessment, RightSkill is designed to build skills for in-demand careers and place candidates who perform better, stay longer and cost less to hire and train. RightSkill’s recruitment team screens job seekers for their attitude and aptitude. Job seekers are then enrolled in a robust online interactive learning experience designed to build and verify their job ready skills. After completing the course and passing a comprehensive assessment, individuals become RightSkill candidates who are job ready for in-demand roles. And best of all, RightSkill comes with a program guarantee for both the job seeker and the employer.

The other initiative CLS launched is called InsightPath. InsightPath was developed by Capella Learning Solutions in collaboration with the International Institute for Analytics. Companies of all sizes are struggling in today’s data-driven world to connect their analytics to action. InsightPath is not another analytics technology training solution, but instead teaches business teams how to think strategically and tactically to make data-driven decisions. Through an interactive online course, professionals are taught the InsightPath Framework. They learn how to frame opportunities in order to use relevant data and then how to tell powerful insight-driven stories that compel action. The approach is structured, repeatable and addresses a company’s business-specific goals from day one—all while teaching teams to speak the same language, quickly identify shared goals and the immediate steps for how to achieve them. It’s smart thinking all around and just what today’s businesses need to sustain success.

Visit CapellaLearning.com, RightSkill.com or InsightPath.com to learn more.

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