In collaboration with the MN American Marketing Association (AMA), Spyglass had the opportunity to present on the topic of the B2B branding process. The summer rain came down in torrents outside. But inside the craft beer was flowing along with a deluge of B2B branding insights from our own Molly Rice, Andy Slothower and Jim Weiler, VP of Walman, who kindly added an important client perspective. Thanks again, Jim! And thank you to everyone who attended the June 22nd event at 612Brew. It was a full house—and everybody had a ball. Keeping your brand in motion is what it’s all about!
We are fortunate that there are so many visionary nonprofit organizations— around the world and right around the corner. For over 15 years, Spyglass has had the distinct pleasure of helping many organizations that are near and dear to us. Promoting community and the arts has always been a focus, and we’ve also tried our best to be advocates of social justice and education. There’s much more to do, and we remain committed to helping these nonprofits generate awareness, grow and connect.
Learn more about the organizations we’ve had the pleasure to work with
Patriot is a community bank with 10 branches in Connecticut and New York. Their mission is to be everything a community bank should be, every day and in every way. Over the last 18 months they have put the people, processes, technology and products in place to help their customers grow, connect and maximize their financial opportunities. Spyglass worked with the leadership team on a top-to-bottom brand refresh and go-to-market strategy, including a new logo, positioning, website and digital signage, new branch design and customer experience, employee training and community sponsorships. It has been a highly rewarding partnership – and the results are already speaking for themselves.
The Joubert Syndrome & Related Disorders Foundation is a fantastic organization, blessed with great people, and a whole lot of love. They’re just what the doctor ordered for families and loved ones dealing with the challenges of Joubert Syndrome. Since 1992, the organization (all volunteers) has been helping families around the world, raising money, supporting research, improving awareness and leading the charge to better understand the syndrome and its associated disorders. Spyglass recently had the privilege of working with the JSRDF Board to develop and launch their new identity and website designed to expand their reach and connect an international network of families, doctors and specialists.
Cool look, amazing insights: Carlson Wagonlit Travel rolls out new advanced global analytics tool created with the help of Spyglass
Today, putting data to good use is now mission critical for companies of all sizes. The bigger a company’s global footprint, the more important it gets. With CWT AnalytIQs, CWT has bridged the gap between data and action. It’s the only tool of its kind in the travel industry that effectively turns seas of data into tangible recommendations, accurate long-term projections and bottom line results. Now, CWT program managers and CWT travel clients can benefit instantly from a real-time view of their entire travel universe to improve performance, lower costs and boost traveler satisfaction. We had the good fortune to work with CWT to ensure the best possible user experience, from both a design and analytics standpoint. It was an amazing journey that included months of development and collaboration with a great group of people at CWT—and we couldn’t be more proud of the outcome. We are really looking forward to the results. This is exciting stuff.
In 2012, Spyglass helped Cretex Companies, a 100-year old, family-owned business rebrand their organization with a distinctive, Fortune 500 look and tone that clearly aligned their new Cretex Medical division. Today, Cretex Medical includes the rms, rms Surgical, Meier, JunoPacific and Spectralytics brands. The new rms website is the latest in our effort to link the entire Cretex family with the master brand, and showcases rms’ renowned design engineering acumen and their sizable investment in the most advanced technology available. Rich Riddle, rms Director of Sales summarizes it nicely, “Spyglass worked with us to ensure the new site is the resource we envisioned. Now, we have a more effective way to attract medical OEM execs, engineers and purchasing and quality representatives who are searching for our particular advanced skill set, whether it’s complex orthopedic implants or cardiovascular and neurological stimulation devices and drug delivery systems.” Thanks Rich. We’re looking forward to the results!
Before: Cretex Companies Corporate and rmswebsites
Updated rms website
Globe University and Minnesota School of Business are part of a collaborative body of career colleges, universities and training centers. The colleges prepare students for successful careers in a wide range of high-demand professions. Globe University and Minnesota School of Business are located in Minnesota, Wisconsin and South Dakota, and have a rich 130-year history. The new branding, reflected in their current advertising campaign was created by Spyglass and highlights the colleges small class sizes and outstanding support network. When Spyglass began the project, the schools were looking for a comprehensive strategic approach to merging the two colleges to a singular brand. The rebranding project ultimately helped the colleges regain their mojo, redefine their true value proposition and create an engagement strategy that made the most of their media investments.