MINNEAPOLIS (Mar. 21, 2014) – Fresh off an AdFed win for its 2013 Ivey Awards campaign at The Show 2014, Minneapolis-based Spyglass announced it has been selected to create a 10th anniversary campaign for the 2014 Ivey Awards, an annual award show celebrating the renowned theater community of the Twin Cities.
“The Iveys is an amazing success story and a perfect example of someone having a great idea and going big or going home,” said Molly Rice, co-founder and chief executive officer for Spyglass. “For nine years the creative work promoting the event has been outstanding, so we continued the tradition and added to it. We are proud of our award-winning work, and are so excited to create the 2014 Ivey Awards tenth anniversary campaign. The opportunity says a lot about what we can bring to the table – and how high the bar is for Twin Cities’ creative work.”
The Show 2014 came and went, but not before dropping off an AdFed award for our work on the The Ivey’s 2013 campaign. A superhero example of how pushing the envelope can boost buzz and attendance. Our thanks also to Scott Mayer (Iveys), William Clark (Photography), Grant Whittaker (Costumes) and Danny Green (Digital retouching). Good stuff. So good, we’ll be doing this year’s 10th Anniversary Ivey’s campaign. Very excited! The pressure in on.
Spyglass recently had the opportunity to collaborate with UnitedHealthcare and Optum to promote their latest health care innovation at the 2014 Las Vegas Consumer Electronics show. It’s called myEasyBook.com and it enables consumers to quickly compare in-network providers, make appointments online with just a click and enjoy discounts of 30 percent or more. There were thousands of entries but only a few won the prestigious CES Editor’s Choice Award. Congratulations to all!