Updating your brand doesn’t have to be a daunting process. Here are the steps to make sure your brand is fresh, focused, and poised for the future.
You change your car’s oil every 3,000 miles, see your doctor every year, and visit the dentist every six months. But when was the last time you brought your brand in for a tune-up?
Taking your brand off the shelf, dusting it off, and giving it a buff and polish every five years is ideal. And 10 years is the bare minimum. Whether it’s front-and-center or simmering in the background, your business has experienced change over the last decade. Sometimes it’s a massive shift, like surviving a merger or acquisition or entering a new market, and sometimes it’s more subtle — achieving incremental growth or reacting to ongoing turmoil in your industry. Regardless, if you haven’t taken a hard look at your brand since George W. Bush was sworn into office, it’s time.
Updating your brand doesn’t have to be a daunting process. These four tips make it easy to give your brand a tune-up that’ll keep it running smoothly: