Spyglass does a lot of strategic marketing for businesses that sell exclusively to other businesses. Whether it’s health care, manufacturing, travel, or technology, one thing always holds true: companies want a more exciting story to tell that is simple, compelling and cuts to the chase. Here’s why.
1. Reward the attentive. Even if you’re selling a business-to-business service, you need to reward the prospect for giving you a nanosecond of interest. That means, being conversational, real and having a sense of humor.
2. Be sexier than you think you are. Today, every business is a retail business. Whatever you’re selling, it needs to look sexier. You have a more attractive proposition than you think. Find out why your brand is attractive, and flaunt it.
3. Act like you like yourself. If you don’t like what your business does for your customers, why should anyone else? All too often our clients say, “everyone says that.” Yeah, well, say it cooler and mean it.
Now, regroup. And watch this smashing video. B-to-B-to-C thinking.