BLOG HOME> Monthly Archives: June 2014

Something to chew on: Meet the Mike Tyson of the 2014 FIFA World Cup

On the bright side, he missed the ear by a long shot. Uruguay striker Luis Suarez bit into the shoulder of Italian defender Giorgio Chiellini. It’s not the first time this guy has chomped, but it’s the most notable. It gave social media a super buzz foothold – and advertisers loved it.

Video of the bite.

Some of the funniest Tweets from brands about the bite on Mashable.

Twitter page for #BanSuarez.




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How to succeed in business: Write, don’t type

Who knew? Taking notes by hand can increase cognitive memory and improve abstract thinking. We recommend both. There’s no way around the fact that typing on a laptop is still a good idea for capturing breadth and depth of conversation, but since it’s harder to keep up when you hand write notes, you tend to summarize larger ideas as a matter of efficiency and conceptual recall. Read this and then draw your own conclusions. Pun intended.

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Total Recall: Seven things GM can teach us all about QC

General Motors is in the middle of a firestorm of recalls, legal woes and PR nightmares because of their lack of quality control. Target continues to take their lumps, too, over their massive data breach. It happens. Nobody is perfect and you learn quickly that the devil is in the details. It’s a worry for every business, Spyglass included. From simple typos to technology choices, functionality to unexpected market shifts — and even day-to-day client communication as simple as a quick email all need careful attention. So here are seven basic things to remind us all how to keep quality up to pace with production.

1. Define quality. What does it mean to your company and your customers? How can it help you achieve your business goals and compete better?
2. Develop a strategy. It starts with a chain of command, accountability and it needs to be very specific to your business and market.
3. Remind everyone. Remind your people regularly why it matters and who is doing the most to ensure quality.
4. Measure progress. Keep track of improvements and failures. Not to rub it in, just to remember what works and what doesn’t.
5. Involve leadership. They need to show by doing and be a part of the trail of accountability.
6. Reward success. Recognize contributions and improvements – even in
 small ways. A little motivation never hurts.
7. Own it. If the mistake is yours, own it as quickly as possible and have a plan to resolve the issue and make sure it doesn’t happen again.

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Choose your words wisely

A nice little primer on seven marketing words to use – and five you should delete from your vernacular. It’s some solid thinking on words that get results and those that don’t.

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Heavy metal music quickly becoming chief economic indicator

The reason for the direct correlation between a nation’s wealth and the number of heavy metal bands may be up for debate, but it was enough to pique Bloomberg’s interest. And ours. Watch the Bloomberg Business Week Video here.

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