On the bright side, he missed the ear by a long shot. Uruguay striker Luis Suarez bit into the shoulder of Italian defender Giorgio Chiellini. It’s not the first time this guy has chomped, but it’s the most notable. It gave social media a super buzz foothold – and advertisers loved it.
Video of the bite.
Some of the funniest Tweets from brands about the bite on Mashable.
Twitter page for #BanSuarez.