Excellent write up from The Atlantic about where gift culture and capitalism dovetail into the grand scheme of things. How do brands build relationships rather than simply push consumption? Plenty of brands trying to be real, have failed. What did they miss? It’s just one of the wonders Spyglass is hoping to gain insight into at Burning Man. What relationships matter here? What brand vibes prosper? We’ll keep you posted. In the meantime, this article is well worth the read. Nugget city.