You say you’re not a Katy Perry fan? Well, imagine that. Lucky for you, you’ve got an alternative this Super Bowl. This year YouTube will be adding its own halftime show to your bulging buffet of visual content. They guarantee it will be brimming with original content including fake ads, music and a general array of viral mayhem. The potential to capture even a slice of the Super Bowl eye pie is enormous, not to mention an excellent opportunity to boost the profile of YouTube’s own cast of kooks. Think about it: YouTube makes billions of dollars on people re-watching actual Super Bowl ad content and they have their own original Super Bowl half time content.It’s like eating your cash cake and having it too.
Hot cheese! YouTube has a Super Bowl halftime show
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