BLOG HOME> Monthly Archives: February 2015

Living on a jet plane: Burning Man set for world’s largest art car

BurningManBlogFULLNeed another reason to attend Burning Man 2015? Here’s one. Someone is outfitting an actual 747 Jumbo Jet carcass with everything needed to turn it into a passenger friendly art car designed to rove the playa. Have a look

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Beast mode: Tim Palm panels AMA’s 3rd Annual Super Bowl Ad Review

adbowlRousing ovation ensued. Spyglass had a great time at Tuesday night’s American Marketing Association event held at Olson HQ. Spyglass Creative Director, Tim Palm, shared thoughts on the best and worst of this year’s Super Bowl ads along with Olson CCO Dennis Ryan, Carmichael Lynch and Spong Senior Partner, Julie Batliner and Nerland Co. CEO and CCO, Nathan Nerland. The audience learned that spending a whopping $4 million for a 30-second spot, or $8 million for a 60-second spot is well worth the money. With 140 million viewers at stake, it catapults you into a collective consumer conversation that is well worth the cost of admission. This year’s ads were heavier than ever with messaging geared towards a female audience, who constitute roughly half of all viewers. In short, ads we loved were the Snickers Brady Bunch spot for its twist on an established formula and the Always “Like a Girl” spot for its breakthrough approach and messaging. And, although we collectively found the Nationwide Insurance “Make Safe Happen” to be a downer and the Budweiser “Lost Dog” to be short on surprises, we agreed that they likely hit their mark.

Check out this Forbes article on whether or not a Super Bowl ad is worth the investment.

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Snow blind: Why finding your own typos is a mind-melting task

If you work in the world of marketing and advertising, you know that typos are a killer. They erode the faith of clients, hurt brands, and put you squarely on your heels in a conversation you wish you weren’t having. But the truth is, thanks to some quirky brain activity, its just plain tough to spot typos in your own work. Find out why.

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It’s never too early to hype: Newcastle teases us with 2016 Super Bowl ad


Newcastle pulled off something entirely new this year. They co-branded a Super Bowl ad with not just one partner, but plugged 37+ brands into a single one-minute clip. It was brilliant (to coin a competitor’s catch phrase) and effective. With 5,477,756, views and counting, it put the bold beer brand ahead of other stalwarts like McDonald’s and Toyota. Now, they already have a snarky teaser for what they have in store for Super Bowl 50. Yes, 50. The Super is going to digits instead of the Roman numeral L. Are you ready for some football? Newcastle gets our gold star for keeping the conversation going.

Check out the teaser spot

See this year’s Newcastle Super Bowl ad

Learn why it’s Super Bowl 50, not L

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