3M hits SXSW with a cool new campaign to raise brand awareness. If you aren’t familiar, South by Southwest (SXSW) is a set of film, interactive, music festivals and conferences held each year, mid-march in Austin, Texas. It’s a big deal for brands. This year 3M is adding a new wrinkle to the mix with some smart, interactive thinking that helps festival goers keep their busy schedules together at the event.
Photo courtesy of 3M