Okay, so you’ve seen the beautiful people and you want to know how to look that good on camera, too. With summer just around the corner, getting your cool on for all those inevitable photos of fun in the sun will be more important than ever. We can help. Watch this video to unlock the simple secret to creating the allure of confidence and intelligence. It’s sound advice from a well-known photographer, Peter Hurley, who knows his stuff and talks one heck of a game. He calls it The Art of Squinching (we’d also like to dub it the art of self-promotion). Anyone with a medial palpebral ligament can do it. Practice with a few selfies first. Yeah, you’ve got it.