No one knows better than Spyglass how hard it can be to think outside the box, to stay “on brand” and to get results. That’s the stuff brand marketing dreams are made of (see also unpaid media) and among the toughest and gutsiest moves in brand marketing. Which is why we’re proud to bring you our new feature “The Secret to Unusual Success” that explores success through thinking differently. As a wise person once said, the best ideas start as a joke. And in today’s tough-to-get-noticed world, there can be a huge advantage to adding a wink to your next marketing move.
Check out these six unusual marketing campaigns that actually worked
Inspect your gadgets: Five up-and-coming devices that will simplify your life (once you figure out how to use them)
With the Internet of Things (IoT) taking pole position in the hearts and minds of businesses and consumers, it’s no surprise to see that devices focusing on convenience and comfort lead the way. What will they think of next? Probably more stuff like this.