Alexa, does my brand need a voice?

Posted 12.12.17 by admin

Here at Spyglass, we talk a lot about brand voice. Usually, we’re referring to the tone of your communication, and your point of view as a brand. But now that we’ve entered the age of “Hey Siri”, “Ok Google,” and “Alexa,” the term “brand voice” just might be literally referring to your brand’s actual voice.

Not that long ago, talking computers only existed in science fiction. Today, effective verbal interfaces and meaningful voice recognition experiences are here… in our phones, our watches, our appliances, our everything. Voice control is weaving its way into the fabric of our lives. And perhaps even onto your holiday gift wish list!

Verbal interfaces have the potential for saving time, enhancing experiences, and enriching lives. Industry leaders such as Apple, Google, and Amazon have embraced voice control. World-class brands like Honeywell, Samsung, and Whirlpool are already shipping products with advanced verbal interfaces.

But before you jump into this new and exciting direction for your business, you should start with the most important question: Is voice control a fit? Should your brand have a verbal interface? Would your customers/users benefit from a voice-controlled app or product?

What questions should you be asking? What challenges will any company encounter when integrating voice recognition into their products, applications, and brands. We recommend this article from Telepathy as a great primer.

For some brands, the answer will be an enthusiastic yes. For others, it might not be the right time. For everyone, it’s something to keep an eye (or ear) on in the coming months and years.

Share This Post


Back To Top