MINNEAPOLIS (Mar. 21, 2014) – Fresh off an AdFed win for its 2013 Ivey Awards campaign at The Show 2014, Minneapolis-based Spyglass announced it has been selected to create a 10th anniversary campaign for the 2014 Ivey Awards, an annual award show celebrating the renowned theater community of the Twin Cities.
“The Iveys is an amazing success story and a perfect example of someone having a great idea and going big or going home,” said Molly Rice, co-founder and chief executive officer for Spyglass. “For nine years the creative work promoting the event has been outstanding, so we continued the tradition and added to it. We are proud of our award-winning work, and are so excited to create the 2014 Ivey Awards tenth anniversary campaign. The opportunity says a lot about what we can bring to the table – and how high the bar is for Twin Cities’ creative work.”
Made Here is the Hennepin Cultural District’s initiative to bring artists from around the state of Minnesota to select downtown Minneapolis storefronts. Sponsored by Andersen Windows, this ambitious project will showcase artist-led projects including pop-up galleries, showrooms, performances and seasonal displays in windows throughout the theater district. The 40+ exhibits are expected to attract thousands of in-state and out-of-state visitors annually and is set to launch July 11, 2014. Stay tuned.
The Show 2014 came and went, but not before dropping off an AdFed award for our work on the The Ivey’s 2013 campaign. A superhero example of how pushing the envelope can boost buzz and attendance. Our thanks also to Scott Mayer (Iveys), William Clark (Photography), Grant Whittaker (Costumes) and Danny Green (Digital retouching). Good stuff. So good, we’ll be doing this year’s 10th Anniversary Ivey’s campaign. Very excited! The pressure in on.