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Spreading the message that great brands should know how to stand out from the crowd, Yeti made a couple of unannounced public appearances. First on the Nicollet mall for lunch, and then near the start of the 2014 Twin Cities Marathon, bringing a rush of happiness to huggers and high-fivers who like a little instant karma. Where will he appear next? Your guess is as good as ours.
Follow him on Twitter @BigOrangeYeti