The Marketing/Promo Campaign for Special Events award was presented for Spyglass’ work on the 10th Anniversary 2014 Ivey Awards campaign, which celebrates the renowned Twin Cities theater community every September. The Website for Nonprofit award was presented for web development work on Made Here Minnesota, a new walking art tour and cultural engagement initiative that features the work of artists from across the state in storefronts throughout downtown Minneapolis.
Supporting the arts has always been important to Spyglass. Though their typical clients come from the B2B and B2C sectors, they relish the opportunity to contribute to projects that engage the public in the many things that make Minneapolis, and Minnesota, great. They have dedicated more than $1 million in marketing and branding support for non-profits and Minnesota-based cultural organizations since 2001.
“This is a great honor, certainly for Spyglass, but more importantly for the arts community and people like Hennepin Theatre Trust’s Scott Mayer and Tom Hoch who champion ideas like The Ivey Awards and Made Here —big ideas that help put Minnesota’s nationally-recognized theater and artistic talent in the spotlight,” said Molly Rice, co-founder and chief executive officer for Spyglass. “We are active supporters of the arts and extremely proud to be part of the effort to help them celebrate their talents and gain recognition and visibility.”
CREATIVE MARKETING CAMPAIGN TAKES CENTER STAGE
Founded in 2004 by Scott Mayer, The Ivey Awards increase awareness and appreciation of Twin Cities’ professional theater by providing a celebration for both those working within the theater community and those in the audience. Like the 2013 campaign, Spyglass was responsible for concept creation, art direction and campaign production.