Globe University and Minnesota School of Business are part of a collaborative body of career colleges, universities and training centers. The colleges prepare students for successful careers in a wide range of high-demand professions. Globe University and Minnesota School of Business are located in Minnesota, Wisconsin and South Dakota, and have a rich 130-year history. The new branding, reflected in their current advertising campaign was created by Spyglass and highlights the colleges small class sizes and outstanding support network. When Spyglass began the project, the schools were looking for a comprehensive strategic approach to merging the two colleges to a singular brand. The rebranding project ultimately helped the colleges regain their mojo, redefine their true value proposition and create an engagement strategy that made the most of their media investments.
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