Capella Learning Solutions (CLS), a division of Capella Education Company, is a leader in online education and has two new ways to tackle the growing 21st-century skills gap. Spyglass collaborated with CLS on naming, branding, messaging and strategy for two groundbreaking programs. The first is called RightSkillSM, created in collaboration with CareerBuilder. With millions of job seekers in the CareerBuilder database and Capella Learning Solutions’ deep expertise in online learning and assessment, RightSkill is designed to build skills for in-demand careers and place candidates who perform better, stay longer and cost less to hire and train. RightSkill’s recruitment team screens job seekers for their attitude and aptitude. Job seekers are then enrolled in a robust online interactive learning experience designed to build and verify their job ready skills. After completing the course and passing a comprehensive assessment, individuals become RightSkill candidates who are job ready for in-demand roles. And best of all, RightSkill comes with a program guarantee for both the job seeker and the employer.
The other initiative CLS launched is called InsightPath. InsightPath was developed by Capella Learning Solutions in collaboration with the International Institute for Analytics. Companies of all sizes are struggling in today’s data-driven world to connect their analytics to action. InsightPath is not another analytics technology training solution, but instead teaches business teams how to think strategically and tactically to make data-driven decisions. Through an interactive online course, professionals are taught the InsightPath Framework. They learn how to frame opportunities in order to use relevant data and then how to tell powerful insight-driven stories that compel action. The approach is structured, repeatable and addresses a company’s business-specific goals from day one—all while teaching teams to speak the same language, quickly identify shared goals and the immediate steps for how to achieve them. It’s smart thinking all around and just what today’s businesses need to sustain success.
In collaboration with the MN American Marketing Association (AMA), Spyglass had the opportunity to present on the topic of the B2B branding process. The summer rain came down in torrents outside. But inside the craft beer was flowing along with a deluge of B2B branding insights from our own Molly Rice, Andy Slothower and Jim Weiler, VP of Walman, who kindly added an important client perspective. Thanks again, Jim! And thank you to everyone who attended the June 22nd event at 612Brew. It was a full house—and everybody had a ball. Keeping your brand in motion is what it’s all about!