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Yay! It’s Awards Season (at Spyglass, too!)

The shift into fall marks the beginning of all those televised awards shows some of us love to watch – and happily, we just got some recognition of our own! Team Spyglass is pleased to announce that we received two International dotCOMM Awards.  We are grateful for the recognition—and for the opportunity to help bring these exceptional brands to life.

Post Consumer BrandsPlatinum for Website Ecosystem

Post Consumer Brands

Post Consumer Brands is the umbrella company for the Post cereal family, which makes Fruity Pebbles, Grape Nuts, Malt-O-Meal, Honey Bunches of Oats and 32 other family favorites.  After a merger brought together a variety of different products and brands, Post needed to holistically evaluate their digital presence. Spyglass did an audit and identified nine opportunities to create a better user experience and position the Post brand in a more cohesive and differentiated way.  One of our key recommendations was to reconfigure the online ecosystem and create a “hub” site for Post with “spokes” to 10 cereal websites. Spyglass developed a modular system that gave individual cereals the flexibility they desired, while creating consistency and synergy between cereal brands. Since the initial rollout, Post continues to use this model to more successfully and efficiently launch new cereals. So head to one of the websites if you are looking to try a new recipe next time you sign up to bring dessert, to find out how Grape Nuts got its start, or are looking to have Great Grains delivered right to your door.

Minnetronix Medical  – Gold for Website

MInnetronix LogoMinnetronix Medical came to Spyglass when they wanted to solidify their position as a best-in-class contract manufacturer AND a medical technology and solutions provider for under-served patient populations.  We helped them rename and reposition the company, articulate their business strategy and revitalize their look, tone and feel to reflect where they were headed and energize the internal team.  The new site makes it easy for visitors to find the specific technologies they are looking for (moving from 100s of disparate pages to a streamlined, intuitive user flow), while showcasing the full breadth of the company’s expertise. It also introduces their new Neuro category to the market in a way that is more relevant to both current customers and emerging new businesses in the space. And the internal team now has a sales and messaging tool they can rally and build around—making the site a win for all.  Check out how they are saving lives with their solutions that prevent secondary injury and enhance healing in neurocritical care patients.

Does your current site truly reflect who you are and what you do? Is it performing to its full potential?  Call us – we’d love to dig in and provide direction!

dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web and offers third-party recognition from one of the most-recognized and highly-regarded evaluators of creative work in the world. Winning a dotCOMM award signifies to employers, clients, prospects and competitors that the winner’s web and digital work is among the best in the industry.

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