A quick take on what to consider as your company jumps into the social media fray. Short and to the point.
Interesting article on two savvy entrepreneurs who knew that if the two states that legalized pot got to the big game, they could score big profits. Also shows how the NFL/pot tie-in is helping lots of people make hemp while the sun shines. Like we tell our clients about URLs – while they may not be the end all to profits and performance – it’s a good idea to snap up what you can before someone else gets to them. Full article: http://www.twincities.com/sports/ci_25001056/stoner-bowl-xlviii-marijuana-matchup-has-really-gone
Miniminneapolis. Ever heard of it? I couldn’t find it on Google maps so there is no way it actually exists. Well Starburst would disagree. In their latest ad they feature miniminneapolis, where their new miniature candies are made. Spyglass calls Minneapolis its home so we were instantly intrigued, but what really made us pay attention was the thought behind the ad. It was perfect. They managed to introduce a new product, make people laugh, and gain instant interest from anyone with a fondness of the original Minneapolis (or just Minneapolis as we call it). Not to mention it only took them 30 seconds to do so. Think about your own brand. Could you make a play on words to help gain awareness? We can. We are already getting the whiteboards out and creating new cities as we speak…. And we can promise you they are filled with new characters and taglines to fit your brand. Which sounds much more intriguing than the weather here, so let’s get started. Right here in Spytopia, a creative municipality located here in PolarVortexasota.
As the Golden Globes 2014 rolled on (in between the extremely long walks to the stage) celebrities were posting pictures and comments to their own personal social media accounts. All gobbled up and re-spewed at a mind-boggling rate. We’ve never been so connected to celebrities. Everything you need to know, instantly available. So even though we may be at home watching in our pajamas, most of us were consuming media from multiple sources. And the stars were fueling the fire with selfies and casual pics creating yet another instant connection to help us feel like we were a part of the show. Sure, this connection works great for celebrities. But companies are quickly learning that this can be a huge advantage for them, too.
Take Oreo for example. They had one of the best social media events of the year with their quick thinking tweet during last year’s Super Bowl blackout.
Now take that idea and apply it to your own company. People WILL be talking about these events. If you can manage to slip into the social media Jetstream you instantly become part of the conversation, and you may strike unpaid media gold. If you get your brand to be a part of that conversation, well then, you deserve a Golden Globe yourself. I’m thinking “Best Engagement of Consumers Online”. We will even come deliver it to you. Or better yet, if you got better things to do, let us take care of the social media strategy for you. Call us and let’s brainstorm on how to get you noticed in the big conversation. I have to go for now…need to prepare all of those awards we just promised you. Get your speech ready.
If this was Facebook, and you saw a status like my title, chances are you might start hiding my future updates from your timeline. This is just one example of vaguebooking.
Urban Dictionary describes vaguebooking as, “an intentionally vague Facebook status update that prompts friends to ask what’s going on.” Although not everyone has heard the term, most people have experienced vaguebooking in their own news feed. I saw three on my timeline just this morning – everything from, “I have the best boyfriend ever,” to “I just don’t understand some people.”
What if companies vaguebooked? How would you react if you saw Target with a status that said, “I guess today is just going to be one of those days”?
Showing brand personality can really strengthen a bond between a company and a consumer, but only if done in the right way. For example, Target will always lose to Walmart in the lowest price battle, but many customers choose Target based on its personality and the consumer experience.
What brands are doing a good job of showing their personality? Let us know below!
And when it comes to vaguebooking, I would say no, it’s never worth it.
“The best ideas come as jokes. Make your thinking as funny as possible.”
– David Ogilvy
I know what you’re thinking. Easier said than done – especially if you’ve read virtually any other business blog. You know it’s true. Most business brilliance being foisted online is boring and more regurgitated than breakfast for 10 from a mother Blue-Footed Booby. That’s a bird listed early in a Wikipedia article about regurgitation.
Being original isn’t easy. Let alone interesting. A blog about business, even a business as fast-paced, smart, sassy and sexy as the world of advertising, gets boring fast. You’re probably ready to quit reading this now. Hang on. All I’m saying is, making this blog worth a damn and not the typical advertising blog like the one’s you’ll find on (list omitted to protect almost everyone) will take a lot of Google linking, clever cookies—and a heck of lot more than a few cans of Coke, a couple bags of Doritos or shots of Patron. It’s going to take clever content and some damn good insights that you have yet to come across. Mind-blowing stuff. Revolutionary ideas. Einstein, rocket science, South Park, New England Journal of Medicine type of thing. Breakthroughs and solid thinking. Stuff that anyone who pulls their pants on one leg at a time and makes other people fabulously successful would think of on topics like branding and creative, social media and mobile, customer engagement, B2B, digital marketing. Anyway. Trust me. We’re working on it. We think we know a guy. Great sense of humor. But kind of a loose cannon.