A new iOS app called FireChat is blowing up. The underlying networking technology has a legion of innovators goosed about what it will do for social branding. A whole new way to connect is coming our way.
If you were putting money down on the Oscars, you would have ran the table and cashed in big with a little help from technology company ICC. They plugged into the social media info-trove to determine the winners of six key Oscar categories and didn’t miss. Sure, some picks seemed like gimmes. But getting them all right? Tough to do. The implications are staggering for brands. Think build-to-trend products and services determined by big data algorithms, key words and mentions. Netflix is already doing it to create TV shows. Crack the code to create your own enormous cash wave. The odds are now in your favor.