Have you ever tried to condense your company’s story into 90 seconds, in a way that creates clarity and drives demand? The Spyglass Team did exactly that for InsightPath—a program designed to help companies convert their analytics into action.
InsightPath was developed by Capella Learning Solutions in collaboration with the International Institute for Analytics to teach business teams how to think strategically and tactically to make data-driven decisions. CLS and Spyglass worked together to develop a name, identity, website, sales presentation and then a video that could communicate InsightPath’s message succinctly.
Last week, the video was recognized when dotCOMM Awards announced Spyglass as a Gold Winner for the 2017 International Award Competition in the category of Company Overview Video. dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication.
Chris Giacomazzo, Sr Business Director at Capella Learning Solutions said, “Getting to the heart of what we do quickly, while still showing the entire InsightPath process was not easy. Spyglass helped us bring the InsightPath brand and key messages to life in a way that made the InsightPath process approachable and easy to understand. We couldn’t be happier with the end product.”
See for yourself! Watch the video here