By developing a website featuring Optum’s most popular education tools and producing new 2-minute videos and a “2 Minute Tuesdays” email campaign, site visits, webinar attendance and resource downloads all increased — as much as 250%.
In addition to the OE123 website, Spyglass developed a series of highly effective targeted email campaigns to both encourage health plan members to open an HSA and to fund it throughout the year. By using consumer data we were able to specifically tailor the creative, messaging and photography to appeal to the distinct audiences. The results . . . over 10,000 new HSA accounts opened with $30 million in new account funding.