What is a “lifestyle brand” anyway? What it means, and a few who do it well

Posted 05.16.17 by Spyglass

It’s not a new idea, but lifestyle branding is currently the cat’s meow. Meaning, it’s time to forget the business jargon and corporate lingo and start living alongside your customers—instead of in front of them. And it’s not just for B2C brands anymore. B2B brands are evolving from pragmatic to personable, and expressing something a little less tangible—a feeling that matches how people think and who they aspire to be.

Here’s a quick primer and a few short, sweet examples of brands that have connected with our collective consciousness by using lifestyle marketing principles.

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