For growth-oriented B2B leaders
Clarify your story. Differentiate your brand. Build value.
We help CEOs and leadership teams at growth-oriented B2B companies create the clarity, alignment, and market momentum needed to navigate pivotal moments of change.
We partner with leadership teams under pressure.
Integrating acquisitions.
When customers, employees, and investors need one story they can understand, believe, and embrace.
Building a platform company.
When products, services, capabilities, or acquired businesses need to add up to something bigger with more tangible value.
Positioning for the next stage of growth.
When the business has evolved, but the market still sees the old version.
Preparing for investment or exit.
When sharper positioning, stronger alignment, and a clear, compelling story can help support enterprise value.
Launching something new.
When a new company, brand, product, or story needs to create confidence quickly.
Clarity that drives business forward.
By strengthening their positioning, we’ve helped clients integrate acquisitions, create new categories, build platform stories, support cross-selling, and accelerate growth.
“The Spyglass team helped us move from talking about separate businesses to telling one stronger, more connected story. They gave us the brand architecture, positioning, and sales narrative we needed to preserve existing equity while creating greater clarity for growth.”
Brian Call, President, Libra Solutions
Most firms start with messaging. We start with clear positioning.
Positioning is not messaging. It is the strategic groundwork of defining exactly where you compete, who matters most, why you win, and what the market needs to understand.
Once that is clear, messaging, identity, sales tools, digital experiences, and activation can all work hand in hand to advance the business.
When positioning is clear and aligned
- Leaders make faster, more confident decisions.
- Teams tell one consistent story.
- Sales conversations become simpler and more relevant.
- Acquisitions and offerings add up to something bigger.
- Buyers understand value earlier.
- Marketing becomes sharper and more focused.
CEO, SPYGLASS
For more than three decades, Molly has advised leaders navigating moments where clarity directly impacts growth, alignment, and enterprise value.
CCO, SPYGLASS
Andy combines strategic discipline, creative instinct, and brand-building experience to help companies express complex ideas with clarity and distinction.
The global leader in surface intelligence
“Having the new positioning and messaging show up on the website in record time was a shot of adrenaline to the business and gave our team the focus and alignment they needed. It sounds cliché, but we would never have gotten to where we’re going without Spyglass.”
Andrew Reeher, CEO, Brighton Science
If the market doesn’t clearly understand why you matter, growth will always be harder than it should be.