The Positioning Advantage   A new book by Spyglass founders Molly Rice and Andy Slothower
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WORK

Turning strategic change into market momentum.

Brighton Science
Industry: Industrial Manufacturing Technology

From niche diagnostic tool to category creator.

Explore the Work
  • Positioning
  • Narrative development
  • Brand architecture
  • Naming
  • Enterprise sales story
  • Internal and external launch
  • Platform experience design
  • Space design
Echo360
Industry: Education Technology

From a portfolio of products to a unified learning platform.

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  • Positioning
  • Narrative development
  • Brand architecture
  • Portfolio strategy
  • Naming
  • Enterprise sales story
  • Internal and external launch
  • Digital experience
Libra Solutions
Industry: Personal Injury Financial Services

From separate businesses to one connected growth platform.

Explore the Work
  • Positioning
  • Brand architecture
  • Portfolio strategy
  • Enterprise narrative
  • Audience-based messaging
  • Sales enablement
  • Internal and external launch
  • Digital experience