2018 marketing predictions from the C-suite

Posted 12.12.17 by admin

Forbes recently interviewed top CEOs, CMOs, authors and other experts from a variety of industries on their marketing predictions for 2018. Here are a few we found interesting:

  1. 2018 will be the year of AI: Actual Intelligence, not Artificial Intelligence (yet)
  2. Traditional marketing campaigns will die as marketers move to modular marketing
  3. Employees will be the new influencers
  4. Move Over, Millennials: 2018 will be the year of Gen Z for marketers
  5. Companies will voice social and environmental issues

 

Read more about the C-Suite’s predictions for 2018 at Forbes.

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