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Beast mode: Tim Palm panels AMA’s 3rd Annual Super Bowl Ad Review

Rousing ovation ensued. Spyglass had a great time at Tuesday night’s American Marketing Association event held at Olson HQ. Spyglass Creative Director, Tim Palm, shared thoughts on the best and worst of this year’s Super Bowl ads along with Olson CCO Dennis Ryan, Carmichael Lynch and Spong Senior Partner, Julie Batliner and Nerland Co. CEO and CCO, Nathan Nerland. The audience learned that spending a whopping $4 million for a 30-second spot, or $8 million for a 60-second spot is well worth the money. With 140 million viewers at stake, it catapults you into a collective consumer conversation that is well worth the cost of admission. This year’s ads were heavier than ever with messaging geared towards a female audience, who constitute roughly half of all viewers. In short, ads we loved were the Snickers Brady Bunch spot for its twist on an established formula and the Always “Like a Girl” spot for its breakthrough approach and messaging. And, although we collectively found the Nationwide Insurance “Make Safe Happen” to be a downer and the Budweiser “Lost Dog” to be short on surprises, we agreed that they likely hit their mark.

Check out this Forbes article on whether or not a Super Bowl ad is worth the investment.

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It’s never too early to hype: Newcastle teases us with 2016 Super Bowl ad


Newcastle pulled off something entirely new this year. They co-branded a Super Bowl ad with not just one partner, but plugged 37+ brands into a single one-minute clip. It was brilliant (to coin a competitor’s catch phrase) and effective. With 5,477,756, views and counting, it put the bold beer brand ahead of other stalwarts like McDonald’s and Toyota. Now, they already have a snarky teaser for what they have in store for Super Bowl 50. Yes, 50. The Super is going to digits instead of the Roman numeral L. Are you ready for some football? Newcastle gets our gold star for keeping the conversation going.

Check out the teaser spot

See this year’s Newcastle Super Bowl ad

Learn why it’s Super Bowl 50, not L

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