Patriot is a community bank with 10 branches in Connecticut and New York. Their mission is to be everything a community bank should be, every day and in every way. Over the last 18 months they have put the people, processes, technology and products in place to help their customers grow, connect and maximize their financial opportunities. Spyglass worked with the leadership team on a top-to-bottom brand refresh and go-to-market strategy, including a new logo, positioning, website and digital signage, new branch design and customer experience, employee training and community sponsorships. It has been a highly rewarding partnership – and the results are already speaking for themselves.
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