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It’s alive! Using stock photography to bring your content back from the dead

Posted on 10.26.16 by Spyglass


Stock photography has gone from a necessary evil to an excellent option for everything from finding killer images for content and campaigns to creating captivating composites, like the one we did here. While a photo shoot will always remain an attractive option, time and budget allowing, the days of seeing stock as an also-ran in the realm of branding and marketing are gone. The depth and quality of stock photography is ever expanding and increasingly affordable. But with that said, stock libraries are vast and there continues to be some fear and trepidation when it comes to finding the perfect shot—the one that gets people to stop, engage and read. To find the right photo you need a keen eye for composition, a clear concept, a nimble mind for search word combinations and the ability to identify a handful of other critical considerations.

So, in an effort to help you find images that will boost your content engagement, trigger clicks and promote sharing, here are a few timely tips.