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Case Study: Echo360

Evolving education to meet today’s needs.

Creating a new space to take a leader in education to the next level.

Turning – an engagement platform company, focused on polling, assessments, and educational content – joined together with Echo360 – a video management platform. As a newly formed company, it was critical to create a differentiated and competitive global position in a highly fragmented market.


Deciding to go to market with the Echo360 name, the CEO needed a partner to position and launch the newly-merged company to maximize impact and growth. Spyglass quickly identified an untapped opportunity to create a unique space in the market that only Echo360 could own – Inspired Learning.


Spyglass positioned Echo360 as the leader in Inspired Learning – engaging every learner, anywhere. The team developed a dynamic sales approach and product hierarchy called the EchoSystem – translating the disparate offerings from the two companies into a coherent, comprehensive offering.

“Bringing two companies together is not for the faint of heart – Spyglass not only helped us bridge our cultures, our products and services and how we talk about who we are, but also did it in record time with an elegant brand that gave our team confidence.”

Murad Velani

Welcome to the Echosystem

Since the explosion of remote and hybrid learning over the last several years, educators are looking for flexible solutions that work across the spectrum of preferred learning styles. Spyglass developed the Echosystem — a simple but powerful way to showcase the products and services Echo360 offers within the four main components of today’s teaching and training environments.

Spread the news

Multichannel campaigns were created infusing the brand in high impact areas including the website, TikTok, LinkedIn, Facebook, email and more.


A night to remember

To capture the attention of the industry, a launch party was created that not only introduced the new brand, but showed that Echo360 was a new company with new energy.


The new positioning and story, along with the updated and vibrant look and feel, has been rocket fuel for the team both internally and in the market.

  • Positioning
  • Identity
  • Website
  • Product & service organization
  • Special events
  • Targeted marketing & campaigns