We believe that anything your brand can do to regularly engage its audience and encourage others to share your content is a good idea. And those good ideas don’t necessarily have to be groundbreaking or expensive. Our newsletter is just one example.
Here’s another one we like:
The New Yorker magazine created a smart way to celebrate their love for the art of poetry. In honor of their 92nd anniversary, they’ve introduced “The New Yorker Poetry Bot” – a new app built to receive, read, listen to and share poetry. As brands look for new ways to stay relevant and connect with customers, this anniversary app is a great example of how using a little technology can keep your brand in front of your fans on a daily basis and give them a reason to share your content. If nothing else, the app can be a nice distraction from today’s ferocious news cycle or, who knows, the beginning of an inspired way to describe your next big idea.